We help developer tools companies ship marketing that actually converts developers.
Marketing done right — with everything AI has to offer — without feeling like AI.
The problem
We see the same patterns at every developer tools company we talk to.
You're running paid campaigns that point to 6-month-old PDFs. Developers click, see dated content, and bounce. Your ad budget leaks.
Stock photos and marketing-speak don't convert engineers. They want code, working examples, and a clear path to value — not gated whitepapers.
Your product ships weekly. Your marketing ships quarterly. By the time a blog post goes live, the API has changed and the code examples are broken.
Your best conversion tool is a working repo. But building production-ready starter projects for campaigns was never economically justifiable — until now.
What we do
Everything a developer tools company needs to convert engineers — from the first ad click to the signed contract.
Production-ready, multi-language repositories that developers can clone and run in minutes. The repo is the marketing.
Deployed, conversion-optimized pages with working code previews. From ad click to signup in one scroll.
Code-forward, dark-theme ads that look like a developer's IDE — not stock photography. Built for Meta, LinkedIn, and Google.
Blog posts, docs, and guides with working code — not thought leadership fluff. Every piece ships with a repo.
UTM tracking, conversion measurement, and attribution dashboards. Know exactly which content drives pipeline.
Your product moves fast. We move faster. Fresh assets when your API ships, not six weeks later.
How it works
We start by finding the gaps in your funnel. Then we build the assets to fill them. Then we ship — in days.
Learn MoreBuilt by an operator
Dev Marketing Co is led by Nik Vora — a revenue operator who scaled developer tools companies from zero to tens of millions in ARR, managing everything from ad spend to closed deals.
Case studies
We analyzed the marketing funnels of three leading vector database companies. Here's what we found.
Active paid social campaigns pointing to gated, outdated content with no path to their free tier. A broken funnel hiding in plain sight.
Read the analysis → PineconeExcellent docs and educational content — but no visible social ad presence. Strong product, missing an entire acquisition channel.
Read the analysis → WeaviateMassive open-source community but minimal social presence. Engineering strength that marketing hasn't caught up to yet.
Read the analysis →