Case Studies
We analyzed the marketing funnels of three leading developer tools companies. Here's what we found — and exactly what we'd build to fix it.
Active paid social campaigns pointing to gated, outdated content with no conversion path to their free tier. A broken funnel hiding in plain sight.
Read the full analysis → PineconeExcellent documentation and educational content — but no visible paid social presence. A strong product missing an entire acquisition channel.
Read the full analysis → WeaviateMassive open-source community and strong engineering — but social presence hasn't caught up. A distribution gap that paid channels can solve.
Read the full analysis →Key insight
Both Pinecone and Weaviate have no visible Meta ad presence. This means they're either relying purely on organic growth, or running campaigns through channels we can't see. Either way, there's a first-mover opportunity for code-first social ads.
Redis is running ads — but driving traffic to a 4.5-month-old gated PDF instead of their excellent, up-to-date documentation and free tier. All three have room to improve.
Our method
Every analysis starts with the same framework: trace the path from ad impression to conversion, and find where developers fall off.